Basic Marketing A Managerial Approach McCarthy Perreault Irwin 1990 10th Edition
USD 11.95 USD
Specifications
| Country Of Origin | United States |
| Subject Area | Business & Economics |
| Publication Name | Basic Marketing |
| Publication Year | 1990 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Features | Illustrated |
| Number Of Pages | 734 Pages |
| ISBN | 9780256068658 |
What stands out about this textbook is the inclusion of historical context.
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