The Gen Z Frequency: How Brands Tune In and Build Credibilityby Witt, Gregg L.; Baird, Derek E. Description: The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.Product ID: 0749482486-7-1-13
The product is a textbook titled "Contemporary Marketing: Plus" by authors Louis E. Boone and David Kurtz. It was published in 1994 by Harcourt College Publishers. This hardcover textbook has 862 pages and is part of "The Dryden Press Series.".
"The Dryden Press Series in Marketing: Contemporary Marketing by Louis E. Boone and David L. Kurtz (1997, Hardcover)" is a comprehensive textbook on marketing, focusing on contemporary theories and practices in the field. Published by Dryden Press, this 864-page hardcover book covers a range of marketing topics, making it a valuable resource for students and professionals in the business and economics area. With detailed insights by the authors, this textbook provides an in-depth exploration of marketing principles and strategies for a variety of business contexts."
"The Dryden Press Series in Marketing: Contemporary Marketing by Louis E. Boone and David L. Kurtz (1997, Hardcover)" is a comprehensive textbook on marketing, focusing on contemporary theories and practices in the field. Published by Dryden Press, this 864-page hardcover book covers a range of marketing topics, making it a valuable resource for students and professionals in the business and economics area. With detailed insights by the authors, this textbook provides an in-depth exploration of marketing principles and strategies for a variety of business contexts."
By Louis E. Boone; David L. Kurtz. Contemporary Marketing (Saunders Golden Sunburst Series).
By Louis E. Boone; David L. Kurtz. Contemporary Marketing (Saunders Golden Sunburst Series).
