E-Marketing – 9781841121994

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E-MarketingMarketing 04.03 Author(s): Steve Shipside Format: Paperback Publisher: John Wiley and Sons Ltd, United Kingdom Imprint: Capstone Publishing Ltd ISBN-13: 9781841121994, 978-1841121994 Synopsis Fast track route to mastering all aspects of e-marketing Covers all the key techniques for successful e-marketing, fromaffiliation marketing to e-mail alerts, and from viral marketing tobanner ads Examples and lessons from some of the world's most successfulbusinesses, including Hotmail, Pepsi and Honda, and ideas from thesmartest thinkers, including Christopher Locke and Seth Godin Includes a glossary of key concepts and a comprehensive resourcesguide ExpressExec is a unique business resource of one hundred [url] books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making iteasy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.

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Advertising and Promotion: An Integrated Marketing Communications Perspective

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The product is a textbook titled "Advertising and Promotion: An Integrated Marketing Communications Perspective" by authors George E. Belch and Michael A. Belch. Published by McGraw-Hill Education, this brand new revised edition is focused on the subject areas of advertising, promotion, and marketing. With a length of 11.2 inches and a height of 1.2 inches, this English-language textbook is designed for adult education and business students looking to deepen their understanding of integrated marketing communications strategies.

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Advertising and Promotion: An Integrated Marketing Communications Perspective

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The product is a textbook titled "Advertising and Promotion: An Integrated Marketing Communications Perspective" by authors George E. Belch and Michael A. Belch. Published by McGraw-Hill Education, this brand new revised edition is focused on the subject areas of advertising, promotion, and marketing. With a length of 11.2 inches and a height of 1.2 inches, this English-language textbook is designed for adult education and business students looking to deepen their understanding of integrated marketing communications strategies.

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E-Marketing by Strauss, Judy 6th edition

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The product is "E-Marketing" by Strauss, Judy 6th edition, published by Routledge in 2012. It is a textbook focusing on E-Commerce / Internet Marketing and Marketing, with author Raymond Frost and Judy Strauss. The book is intended for adult education and further education levels within the business and economics subject area. With a trade paperback format and 426 pages, this edition provides a comprehensive overview of e-marketing concepts and strategies relevant to modern business practices.

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