No dates are noted for the first two editions, but for this one he has reorganized the contents and added new material on marketing and electronic communication and their combined effect of market research.
You will find that this textbook includes a wide range of perspectives on the topic.
Authors : Fuller, Gordon W.
Pages and covers are clean and have no markings -. Very Good Condition.
This book is a valuable resource for those interested in the food industry, specifically in the development of new food products. The author, Gordon W. Fuller, provides insights into the process of creating and bringing a new food product to the marketplace. The book covers topics such as marketing, food science, and business economics, making it a comprehensive guide for professionals in the field. With 508 pages, this hardcover textbook is a wealth of information for anyone looking to learn more about the food industry. The book is published by CRC Press LLC and is available for purchase on their website. The book's dimensions are 9.4 inches in length, 6.5 inches in width, and 1.1 inches in height, with a weight of 29.7 ounces. Minimal wear on the cover, excellent condition.
You will find that this textbook has plenty of margin space for taking notes.
