"The Dryden Press Series in Marketing: Contemporary Marketing by Louis E. Boone and David L. Kurtz (1997, Hardcover)" is a comprehensive textbook on marketing, focusing on contemporary theories and practices in the field. Published by Dryden Press, this 864-page hardcover book covers a range of marketing topics, making it a valuable resource for students and professionals in the business and economics area. With detailed insights by the authors, this textbook provides an in-depth exploration of marketing principles and strategies for a variety of business contexts."

"The Dryden Press Series in Marketing: Contemporary Marketing by Louis E. Boone and David L. Kurtz (1997, Hardcover)" is a comprehensive textbook on marketing, focusing on contemporary theories and practices in the field. Published by Dryden Press, this 864-page hardcover book covers a range of marketing topics, making it a valuable resource for students and professionals in the business and economics area. With detailed insights by the authors, this textbook provides an in-depth exploration of marketing principles and strategies for a variety of business contexts."