Sport and Video Games by Lukasz Muniowski (Paperback Book)

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This book explores the complex relationships between sport and video games, two of the largest entertainment sectors globally. Focusing on those games that depict real-life sports and athletic competitions, from FIFA, Madden, and NBA 2K to Football Manager and Tony Hawk’s Pro Skater, the book examines how sport has influenced gaming, and vice versa, and how this relationship is likely to develop in the future. Arguing that sports games are a unique interface between virtual worlds and our real-life social worlds, the book examines the concept of simulation; how the performance of athletes and teams in the real world influences video games; and whether those close links enhance or limit the player’s experience. It also considers how video games are used by leagues and sports franchises,.

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Digital Marketing Strategy by Simon Kingsnorth (Paperback Book)

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Ready to develop and implement a digital marketing strategy that elevates your career?Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact. You'll learn how to:- Develop a strategic digital marketing plan using proven frameworks - Implement AI-driven tools to enhance campaign efficiency- Optimize marketing performance with.

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