Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World is a textbook published by Pearson Education in 2018. Authored by Ken Burbary and Chuck Hemann, this second edition book explores the subject area of business and economics, specifically focusing on digital marketing and e-commerce. With 272 pages, this trade paperback provides insights and analysis on how to effectively use consumer data in a digital world to enhance marketing strategies. Ideal for adult education and business students, this textbook offers a comprehensive look at digital marketing analytics in a practical and informative manner.